Enterprise Development Programme mailer
The corporate-style design for this mailer addressed a very specific challenge: how to engage a non-traditional audience for Oxfam – the UK business community. Confident and direct, the design reaches people in their work mode, yet remains very human, celebrating the power of business to change lives, whatever the context. The bold use of text immediately emphasises common ground between UK business donors and overseas entrepreneurs, before beautiful, intriguing imagery shows the very different contexts in which Oxfam’s corporate donors can help fellow business people worldwide. The design elements combine, inviting the audience to become part of this supportive network.
