Flavours of Change Invitation and Menu
How could Oxfam’s Enterprise Development Programme cut through the mass of information that bombards business leaders and decision-makers, to attract them to a fundraising dinner? The solution lay in the form of an unusual invitation – a box containing six cards showcasing the mouth-watering fare produced by Oxfam-supported growers. Beautiful aesthetics and a teaser approach ensured recipients opened the box, whetting appetites for the event, which raised over £105,000 for Oxfam’s work financing entrepreneurs.
